The Working Girl, Ronai Rivera, Talks PR, Insecurities and Progess


By Desiree Hicks

 It often seems like PR reps have a hard time explaining exactly what it is they do.

The public generally assumes public relations is another word for marketing and advertising. Our PR manager, Ronai Rivera corrects this assumption, gives advice for women struggling with insecurities, and much more in her interview. 

When did you decide you really wanted to be involved in public relations?

Although I had already started my Bachelor's in communication, it wasn't until my junior year in college that I realized what public relations means to the world. I started noticing how often it was referenced in movies and TV shows and couldn't help but want to learn more about it. I loved the idea of helping individuals and companies maintain a positive image.

I soon realized that it was the challenge I needed in my life. I was so shy as a kid and a teenager and I knew I needed to change that in order to succeed in this industry. Public relations was my exit out of an old, scared version of myself.

Most women have some sort of insecurity. What is your advice to others dealing with insecurities?

Embrace and make change, even when it seems absolutely impossible. So many beautiful women ruin great opportunities because they can't look past their "flaws." I know I can definitely relate and, I can also admit, it took me a long time to accept what I cannot change and change what I can. It's certainly a process. Make sure you have truly loving people by your side to share your insecurities with and who won't give up on you as you're fighting through your insecurities. In the end, you'll take love and appreciation for yourself and those around you to a much higher level.

Inspirational quotes seem to play a big role on your Instagram. What inspires you to inspire others? 

I think it's important for people to be told how amazing they are, even if they're at their lowest point in life. I don't believe in pushing someone who's already down and I see the most pain (and the most potential) in those that feel the need to be negative in all aspects of life. That is such an inspiration to me. I think it's important to never stop fighting for people who don't fight for themselves - this is how we help create unity in the world.

I think it’s important for people to be told how amazing they are, even if they’re at their lowest point in life.

Does your Instagram name, “@theworkinggirl_” have significant meaning? If so, what is it?

I got the name from the movie 'The Working Girl,' starring Sigourney Weaver and Melanie Griffith. It's a story about a girl who basically grows from "nothing" to something, with a few bumps along the way. I remember watching this movie as a kid and thinking, "I can't give up on success. Ever." I also feel that the name stands true to who I am. I am always working on something, whether it be my job, my education or my personal growth. I just love learning and growing.

What is your ultimate goal for the year of 2017?

My ultimate goal for this year (and every year after) is to say less and do more. I just want to make sure I'm being productive rather than busy. I want to continue doing and saying things that are truly beneficial to my success. Worrying less about things that, in retrospect, are quite irrelevant and carrying meaningful conversations with people that have ambition that is similar, if not bigger, than mine. 


Want more from our PR Manager, Ronai Rivera? Follow her on Instagram, @theworkinggirl_.